Jason Bornhorst
I'm an entrepreneur based in Austin. I've spent my career building companies in regulated markets—healthcare, fintech, and education.
I led product at Mobiata (acquired by Expedia, 2010). I co-founded Patient IO (acquired by athenahealth, 2016) and First Dollar (acquired by Inspira Financial, 2025).
I studied computer science and entrepreneurship at Michigan, where I founded Michigan's student startup incubator, TechArb, and co-founded DoGood (acquired by Tonic, 2010). I spend a lot of time with Michigan students, and received the University's ZEAL award recognizing a lifetime of entrepreneurial service.
These days I work with companies through Bornhorst Ventures, on everything from AI and growth to interim executive roles. I also help founders with startup M&A through Exitwise.
Outside of work, I'm part of Vocaré, a community of men and women doing deeper work on purpose, relationships, and the rest of life. I help bring in new members and I'm training as a facilitator. My door is always open, so if you're building something interesting, or you're at a crossroads of your own, I'd love to hear about it.
Contact
Side Projects
Reading
- Bad Blood by John Carreyrou
- No Bad Parts by Richard C. Schwartz
- King, Warrior, Magician, Lover by Robert Moore and Douglas Gillette
- Incorruptible by Eric Ries
- Meeting the Shadow by Connie Zweig and Jeremiah Abrams
- The Untethered Soul by Michael A. Singer
- Everyday Zen by Charlotte Joko Beck
- The Surrender Experiment by Michael A. Singer
- The Courage to Be Disliked by Ichiro Kishimi
- The Simple Path to Wealth by JL Collins
- From Strength to Strength by Arthur C. Brooks
- Outlive by Peter Attia
- Gap Selling by Keenan
- 5/3/1 by Jim Wendler
- Convenience Store Woman by Sayaka Murata
- What Happens When You Get What You Want? by Rick Eigenbrod
- Self-Reliance by Ralph Waldo Emerson
- A Failure of Nerve by Edwin H. Friedman
- Traction by Gino Wickman
- The Wisdom of the Enneagram by Don Richard Riso
- Man's Search for Meaning by Viktor E. Frankl
- The Hard Thing About Hard Things by Ben Horowitz
- Falling Upward by Richard Rohr
- Listen by Patty Wipfler and Tosha Schore
- Four Thousand Weeks by Oliver Burkeman
- Crossing the Unknown Sea by David Whyte
- Letting Go by David R. Hawkins
- Your Sacred Work by Dru Dodson